PECR – The Privacy and Electronic Communications (EC Directive) Regulations 2003 (S.I. 2003/2426) – Regulation 23 – Use of electronic mail for direct marketing purposes where the identity or address of the sender is concealed

Regulations

Regulation 23Use of electronic mail for direct marketing purposes where the identity or address of the sender is concealed

A person shall neither transmit, nor instigate the transmission of, a communication for the purposes of direct marketing by means of electronic mail—

(a)
where the identity of the person on whose behalf the communication has been sent has been disguised or concealed; ^F1...
(b)
where a valid address to which the recipient of the communication may send a request that such communications cease has not been provided;
(c)
[^F2 where that electronic mail would contravene regulation 7 of the Electronic Commerce (EC Directive) Regulations 2002; or
(d)
where that electronic mail encourages recipients to visit websites which contravene that regulation.]

Annotations

Textual Amendments

F1 Word in reg. 23(a) omitted (26.5.2011) by virtue of The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (S.I. 2011/1208), regs. 1(1), 9(1)
F2 Reg. 23(c)(d) inserted (26.5.2011) by The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (S.I. 2011/1208), regs. 1(1), 9(2)

https://pecr.digiphile.law/article/article-23.html

Text as at 19 September 2026.

This is an unofficial convenience version of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). It is presented “as is” without guarantee of accuracy, completeness or reliability. See the source text for the official version. This site was last updated in September 2026.